“Imagination is the preview of the life you can build. Creativity the act to bring it to life. ”
— Francesca Ciaudano
Artist Statement
The bridge between the visible and the invisible. Art as sight.
I believe art is a form of medicine, one of the most powerful natural tools we have for our mental and emotional wellbeing.
My work and life is an attempt to explore the connections between the visible and the invisible. A continue quest to understand reality from a more comprehensive perspective. To enhance sight, so that unity can be restored. My making of art becomes a spiritual ritual of deep connection, which allows seeing and knowing beyond the seen and the known.
The moment we step beyond the ordinary, language fails. This is where I like to believe natural phenomena can give form to abstract expressions.
A connection with the self and the land which opens our eyes to the unseen beauty of our own life. The spelt for human advancement.
A sense of unity, also researched by the use of earth pigments and desert sand. The discovery of an intimate relationship with Terra Madre. Expression of an everlasting presence that brings us closer to earth and to our place in space. Literally down to earth.
In my work pigments flow freely, in their own form of primal expression. Liberation and visceral movement flows into a constant state of becoming. The bridge between the visible and the invisible.
Hello. This is Francesca. Welcome to this page as I’d like to take you with me back to 2019…
…to the moment I decided not to spend one more minute in a life that felt pointless.
Sitting at my desk, defeatedly staring at my 8-hours-of-daily-meetings calendar, it is undeniable that I have disengaged from my own life. Driving in neutral for way too long. The engine is separated from the wheels – as much as my heart is separated from my Mon-to-Thu life. Driving on a readymade path. A path designed by the Gaze. Graduated Magna cum laude with highest honors, got - not without challenges (but that's another story) - into the corporate ladder, scored one success after another, one award after the other, into the C-suite of a Fortune 500 temple. The Gaze had indoctrinated me on The Way, away from suffering, of life realization and success. Then why I am counting the minutes left to the last meeting? The hours left for the weekend to arrive? A counting marathon to get out of here!
Why I'm longing for a life of meaning?
I want to feel I’m not settling down for a definition of success that doesn’t belong to me anymore… or perhaps it never did. I want to feel alive and driven by meaning. That I’m moving rather than floating. That I’m truly seeing rather than being gazed at.
While my head is somewhere else taking a break. My hand finds the courage and writes the resignation letter.
And like that, in a few minutes my 25-years long life vision, sacrifices and career get archived.
My heart is fully enjoying the sense of freedom and possibilities. Let’s hope my head doesn’t return too quickly from its break and questions what do I do now without a job neither a plan.
And so, I put my stuff away, back in their suitcase and drive back home.
Since then, I have committed to break free and dedicate my life and work to reclaim the power of truly seeing and living. I named this new path Beingfullness ™ The one where life feels fully expressed and lived. Where success is redefined, and every morning feels like weekend sunshine. A path free from the Gaze that led me to discover the true power of the arts to SEE & HEAL and contribute to the future of our species.
This kind of art demands no rules. It wants to be unfiltered, raw, expressive, and free.